When it comes to your online presence, updating or improving your website regularly is indeed the most underrated thing. The worst thing to do with your website is getting it made from a web development company and never touching it again to improve things.
The digital era believes your website to be an employee that promotes you 24*7. How would you like to treat that employee who asks for nothing but regular updates? Wouldn’t you want to listen to that and do what’s asked? Well, we’d always ensure to take care of this employee by seeking help from a web development company. And you should too! After all, a multitude of benefits is there to reap.
Now, the question comes, how many times to update it? You might be wondering how often we want you to improve your website. The next section has got you all covered from the views of a web development company!
How Often Should You Update Your Website?- From A Web Development Company’s Perspective
We believe that updating your website is the best favor you can accomplish for your business. However, we’re now stuck at how often it is a requisite improvement? The answer to this query hinges on several factors.
Everything certainly comes down to your niche. Every website or niche has a different purpose. Certain niches definitely need special care over the others. For websites over heading trending topics, the updating frequency should be several times a day as recommended by a web development company.
On the other hand, normal websites including corporate ones stay relevant with just a few updates in a week. Just make sure you do it on a frequent basis.
With that said, let’s now take a look at the benefits associated with regularly updating your website.
1. Build authority
Your website depicts your business and practices. The definition of a good website is somehow limited to a professional layout and loads of relevant information. If your web development company gave those 90s vibes to your website’s layout, expect your ideal prospects to assume the same about your business; boring and outdated. Your website must clearly highlight your products or services in an up-to-date manner.
2. Boost conversions
Updating the content of your website covers a great deal while renovating your website. We’ve noticed several dated websites with some useless CTAs or call-to-actions, and as a result, the conversion rate of the websites is also dead. To boost it up, you can effectively use call-to-actions (CTAs), we must say interesting CTAs that invoke the curiosity of making it to the next step in the reader. And make certain you highlight the CTAs as well.
3. Get ahead of your competitors
Some businesses are too lazy to update their website frequently, so if you do, you’ll have an edge over them. You can leverage this competitive advantage by highlighting your values and giving your audience reasons to choose you over the others. Improving your website on a regular basis will indeed leave a great impact on the visitors. And they’ll look upon you!
4. Better user-experience
We feel that websites are meant to serve the users. And your end goal must be the same as your website.
The ease of using your website defines the user experience. How’s the speed? How fast can the users get the information they’re looking for? It’s a fact that people love fresh things. Regularly improving your website depicts that you’re there behind your website, and you care for your readers.
5. Upgraded bounce rate
Measuring the bounce rate of your website reflects the performance of your website. Keep in mind that it’s the rate of visitors arriving at your website and leaving it within a second, the higher it is, the worse for you. People are in a hurry these days, if you fail to impress them in the very first meeting, they are more likely to sprint to your competitors. You can improve the bounce rate with some tweaks in your website design, brand voice, and the value of your content, or go to a web development company!
6. Improved SERP rankings
The best thing to do while refreshing your website is to keep SEO in mind. To avoid your website falling in the search engines rankings, regularly updating it will be extremely helpful. For that, you’re required to update the copy of the website on a frequent basis or reach out to a web development company. There should be something that can cope with the latest trends. Search engines regard websites having regularly updated content, surely not the one that’s lying there for years.
We won’t be kidding when we search engines love having long, fresh, and quality content in their indexes. They want you to treat the readers supremely. Updating your website regularly ensures the content is fresh and up-to-date, not outdated. A website that’s refreshed regularly has more chances of getting crawled more.
7. Visually appealing
Visuals are the new cool. Failure to visually appealing your audience may result in lagging behind your competitors. The very first impression your visitors are going to get is of your website design. If it seems to be unprofessional or fails to cope up with the current visual standards, your website can be proved to be a failure for your business. If you’re not good at visuals, you must seek help from a web development company.
8. Qualify the basic web standards
Does your website meet the basic web standards? Do you think the used technique or language is outdated? If yes, then it’s high time for you to keep up with frequently improving your website. Your website must be browser compatible. Further, as mentioned above, the web standards are growing at a very fast pace, every web development company today practices modern techniques to develop the websites. So, if you got your website developed years and years ago, consider getting a remake over.
9. Measuring effectiveness
You can measure the effectiveness of your website by grabbing some tools. Plenty of tools are easily accessible in the market. But for that, you require a modern website because the typical one may not qualify for equipping with the essential tools. Some of the necessary tools include heat mapping, user recording, and conversion tracking tools. It’s a great way to figure out what’s working the best for you, and what you need to avoid.
10. Responsive design and mobile-friendly
It’s not a secret anymore that people now spend most of their time on their mobile phones. Lots of users still prefer using mobile phones over laptops or PCs. So it’s clear that ignoring the mobile market can cost you a lot. Rather, you must leverage this opportunity of making your website more mobile-friendly or keep up with a responsive design. A web development company may be of help!
Responsive design ensures your website would give the same feel to the person viewing it on a phone and to that of someone who’s accessing it on a laptop or PC.
11. Stay safe
Are you scared of attackers hacking your website? Refreshing your website frequently enables you to reduce the risk of getting hacked by attackers. It’s a fact that a website that gets updated on a frequent basis has much less scope of getting hacked than that of one that’s been there untouched for years.
As the new one will come with certain necessary modern coding and technology. And it’ll be harder for the attackers to hack it. We’d recommend you seek help from a good SEO company in Mumbai or your state.
12. It’s easy to reach your goals
Accomplishing your goals becomes easier when you’ve got track of things with you. When you keep analyzing things, you get to know what to do and what not. So it gets easier for you to practice things that confer you good results and avoid the pitfalls. The web development companies and content industry are on their way to improving constantly. Making small steps help you keep track of the evolving market. Clearly, a website that isn’t updated for so long will be harder to maintain immediately.
13. More visitors or customers
If your website is easy to use and navigate through, your visitors are more likely to spend more time over it and return to you again and again. Moreover, don’t you think word of mouth works the best when it comes to business? Getting it? If your visitors will love your website, they will absolutely share it with their friends and family and you’ll get the benefit.
14. Better communication with your visitors
Regularly refreshing your content gives you scope to alter the way you communicate with your audience. Are you being too formal? Want to change that? It’s easy now! Just tweak your brand voice or the content and make it the way you want it to be. An SEO company in Mumbai or any other city could help you with it. Because content will also be the king! So keep the design, layout, and UX aside and focus on incorporating well-communicating content in your website.
We feel that the most appropriate time to look out on your website and improve it is now. After all, the benefits are endless. You’ve less than 3 seconds to leave a powerful impact on the visitors, how are you gonna use that? We highly recommend you don’t miss out on this opportunity! In case you need any help, you can reach our web development company.