Acquiring traffic from different countries
Providing content to visitors in their regional language
If so, international SEO (aka multilingual SEO and global SEO) is the solution.
Single Grain’s team of SEO experts can boost your site’s online visibility to international audiences that live where your business operates (or would like to expand into). We take an integrated approach to our marketing strategies that follows all the best practices to rank a website for any country and language, such as:
Although it’s reasonable to think that any ol’ SEO agency can help you expand your business around the world, the key to a successful SEO campaign that reaches an audience outside of your local or national demographic is international SEO.
At Single Grain, we offer data-driven SEO services to increase sales and MRR over traffic and clicks so that your business gets the highest ROI from your SEO investment. Our global SEO company ranks #1 or on page 1 on Google for competitive keywords like “SEO techniques,” “marketing trends” and “influencer marketing,” and we can improve your ranking, too.
Our full-service digital marketing agency will provide you with these international SEO services:
And we have the answers
International SEO refers to the process of positioning a webpage in multiple international search engine results (SERPs). It makes use of the same principles that a website requires to rank a page for specific keywords in local SERPs. However, there are crucial differences between international SEO and local SEO.
An international SEO agency is responsible for creating and executing search engine optimization (SEO) campaigns for clients who have a global presence. The SEO experts apply a range of international SEO techniques to help websites rank in all the international markets where the clients have a presence or want to enter.
When aiming to target international markets, simply employing the same SEO tactics used in the United States won't suffice. Instead, it is crucial to consider the cultural and linguistic variations of different countries and regions and adapt SEO approaches accordingly.
Three key aspects set global SEO campaigns apart from traditional ones:
The “hreflang” tag: Google utilizes this tag to determine which language and country-specific version of a page should rank. Each page must have the appropriate hreflang tag set up to ensure it ranks correctly for the intended language and location. For instance, if you want to rank a page about virtual office spaces in both the United States and Australia, the hreflang tag should be set as "en-us" for the former and "en-au" for the latter. Google's bots will then identify the appropriate page for each country.
Choosing the right URL structure: Separating content for each country and language is essential for correctly ranking pages in the respective SERPs. Different options include country-specific or language-specific domains, subdomains, subdirectories, or dynamic parameters. This decision impacts the site's architecture, technical setup, and domain authority.
Building links from local websites: Acquiring links from sites within the targeted country enhances a page's link profile, leading to higher rankings and increased traffic.
For companies with a global presence, ranking pages in multiple countries and languages is crucial. International SEO enables businesses to expand their reach worldwide, drive website traffic, generate relevant leads in various markets, and enhance overall marketing performance.
Rather than creating separate marketing campaigns for each country, global SEO allows simultaneous ranking of a single page across multiple countries and languages.
SEO is a marketing channel that requires several months to yield the right results. The timeline for an SEO campaign to show results depends on various factors such as the current baseline, previous work done, competition, and website complexity.
As a general guideline, reputable SEO consultants usually recommend allowing a minimum of six months before expecting significant outcomes from a campaign.
Our team comprises top-notch SEO specialists who possess extensive experience working with diverse businesses. We have worked with Fortune 500 companies as well as startups across various sectors such as B2B, B2C, SaaS, and e-commerce. We excel in delivering search engine optimization services that contribute directly to our clients' success.
One key differentiating factor is that we eliminate the intermediary account manager between you and your international SEO technician. By directly engaging with our digital marketing experts, you benefit from faster, transparent communication and hands-on service. Furthermore, we strictly adhere to white-hat SEO practices and never employ black-hat strategies.
We are a comprehensive digital marketing agency specializing not only in SEO but also in CRO, PPC, and Web3. With years of experience and a global-scale approach, we support businesses and teams worldwide. Our remote-first strategy enables our SEO team to work from any corner of the world. That, in turn, allows your business to benefit from our extensive knowledge of international markets.
When optimising a website for search, what impact do meta and title tags have on the search engine? If you’re looking for the answer to this question, you’re in the right place!
When considering moving a business online, most people immediately wonder, “what is a key benefit of having an online presence for a business?”
If you are wondering which SEO techniques should be avoided to prevent your website from getting penalized, this is the right place to be!