Search Engine Optimization (SEO) has profound effect on digital marketing of an online business. The scenario is changing every now and then but the platform that SEO offers is immense. The tools are used in various ways to Get Better Rankings and visibility in the virtual world. In fact the insights of the viewers are also changing.
SEO Strategies for 2016
Not only optimizing your website with SEO tools will work this year but you have to adapt with the current scenario too. The search engines are converting into smarter mode everyday and the webpage creator is losing his power of controlling the rankings in them.
Here are few tips that will help you to make those strategies properly.
1. Visitor’s intention
By the year 2016 the search engines will start ranking the pages by watching and monitoring the visitor’s way of handling the pages. It is not confined in just getting a click but how the visitors are navigating in the page and waiting for results. The engines are also watching whether the visitors are coming back or not. The scene has shifted from the click to the post-click condition. The engines will see whether the user has satisfied with the content or not too.
2. No more only keyword dependant
The Search Engines eventually are becoming smarter. Hence using only keywords will not make the page ranking better as the engines will try to figure out the meaning. The semantic meaning of the keywords will be correlated with other words meaning the same. Almost 75% of the queries are 3-5 words in length. The headlines must be written accordingly to get more advantage.
3. Considering user experience more
This time the User Experience is as important as the user interface. Getting insights from the users and using them for a better design and content will generate more traffic. The better the content is, more is the chance to get your viewers stick to the website and get better rankings. Keep up the hunger of the customers and make them come back again and again for good content.
4. Volume of the content
The standard volume of an article has changed from 300 to 1500 words these days. The viewers are paying significant attention to longer contents than the short ones. Longer Articles are grabbing more traffic hence increasing the SEO page rankings consequently. In fact the search engines will send traffic to the pages that have most visits and convenient contents. The long contents must be broken in proper subheads containing bullet points and unique images. This will help the readers to understand the content easily and they will spend more time in the page.
5. Mobile optimization
The next and the last thing to be taken care of are making the website all devices friendly. This year the outburst of smart phone users has made it loud and clear that those websites which are not Mobile Friendly will become obsolete in page rankings. So tune the webpage accordingly.
Following the tips will help to build a proper strategy and increase your profit manifold in 2016.