Author: Ruhail Amin

  • Advertise Your Brand For Free: Use The Power of Social Media Platforms

    Advertise Your Brand For Free: Use The Power of Social Media Platforms

    If you fancy driving sales, generating qualified leads, build relationships with your clients and who’s who in the industry at low cost, SOCIAL MEDIA is the answer. This highlights the power of social media platforms in helping businesses connect with their target audience and achieve their marketing goals.

    According to a top SEO company in Mumbai, the role of social media in today’s business set-up is crucial. If you want to make your brand more visible using this social route it is a doable job. What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

    Identify your Audience: Make sure you know who your target audience. Take pains to get familiar with their interests, needs and biggest challenges. Try to get an idea how your product or service will solve their problems and profit them.

    Have A Plan In Mind: Remember it’s not about you and your liking alone. It’s about what your customer likes and wants. Understand your customer’s interests and challenges before trying to target them.

    Subtlety is Strength: Do not talk about your brand so much that your message is classified as noise. Instead, provide useful information and news related to your specific audience’s needs and interests. Yes, be subtle in mentioning your brand, that’s the catch!

    Post Variety of Content: Play with your posts. Add variety to your posts from industry specific updates to practical tips and fun stories.

    Engage: Posting and updating your social media regularly without listening is not adequate. In order to show that you really mean what you post, engage your audience by starting conversations. Don’t post like a robot, give your social media campaign a human face.

    Images & Videos: The fact remains that no one likes to read posts if they lack any visual appeal, no matter how much sense they make. The reality can be summed in two words: “Short & Simple”. Yes, make it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out on the ever sliding timeline.

  • How Social Media can Help Your eCommerce?

    How Social Media can Help Your eCommerce?

    Social media plays a crucial role in today’s times. Almost every potential customer is hooked to this platform. If the purchasing habits of the potential customers are taken into account, social media plays a crucial role. Understanding how social media can help your eCommerce business can help you connect with potential customers, build brand awareness, and drive more traffic to your online store.

    The Comments, Shares & Likes on a particular product update prompt the potential customers to purchase.

    According to a leading seo company in Mumbai, if you are running your own eCommerce site, there are some simple ways to leverage the power of social media to build your customer base.

    • Use Social Sign-ins: Social sign-ins allow you to build your brand visibility amongst your visitors. It will also allow you to engage with them beyond the ‘sale-purchase’ level to build a lasting relationship.
    • Choose your target audience: Social media allows you to target specific geographies and specific age groups. This can help you in targeting your product effectively to increase sales.
    • Use Images to highlights products: One of the most popular social media feeds are the images that you post on your timeline. Images that highlight the strong points of your brand go a long way in influencing customers that a description alone will not do. Use of Infographics is another good way of highlighting your brand.
    • Have conversations: It’s good to have your brand on the social network but trying to hard-sell it is not the right way to lure your customers. Instead, start conversations that subtly refer to your brand. No one likes to be sold especially on very personal platforms like Facebook and Twitter.
    • Link your social media feed to your website: User generated content can be used as a testimonial that can help convince the future buyer. So, linking your social feed with your portal does make a lot of sense.
    • Be Regular: Social media is slow poison. It takes time to see actual results but you have to be consistent with all the updates and listen to your followers closely.
  • Tips for Popularizing Your eCommerce Portal

    Tips for Popularizing Your eCommerce Portal

    You have made the best possible design for your e-commerce portal. Use the best possible color combination to WOW your clients in less than 10 seconds.

    You have an army of expert panelists, but sadly you don’t have many visitors on your site. Is this your reality too?

    Yes, many promising start-ups face the same challenge. Despite having brilliant ideas and marketing strategies in place, they struggle to attract a customer base that can generate business. If you’re looking for practical ways to increase e-commerce website traffic, the right combination of content, design, customer-focused thinking, and marketing can make a significant difference.

    In order to drive traffic towards your ePortal, here are some tips to follow according to a web designing company in Mumbai:

    Pay attention to content:

    Is your content engaging enough for your readers? Are you able to sell your strong points without writing a thesis on it?

    The art of getting your readers hooked is to keep your copy crisp. Get the services of a trained copywriter instead of writing it yourself.

    Make Visually Appealing:

    An e-Commerce portal is no lesser art work. It requires as much creativity as an artist puts into his work. Look at the nuances of your color and font. Do they looking appealing?

    One of the best practices is to use minimal color combination instead of going for rainbow colors. This makes it easier for the customers to engage with your portal.

    Think from Customers Perspective:

    So, you studied in one of the top B-Schools and think your ideas are always right. Wrong! No matter how loaded you are in terms of degrees, the marketplace is eventually guided by the taste and trends that your customers define. So, keep the focus on the customer. Always think like a customer.

    Soft Marketing:

    The days of aggressive marketing are over. No one likes being told and sold. This is the age of subtle marketing. Highlight your business and service through blogs, webinars, Social Media instead of asking upfront. This small change in your marketing strategy will go a long way in helping your sales.

    Be Innovative:

    Having a tattoo on your palm of your company logo to throwing a marketing party instead of an usual meeting. Try different things, there’s nothing more effective than constant innovation.