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Search Engine Optimization
is more than just a numbers game

What is SEO and why should you care?

Search Engine Optimization (SEO) involves the gamut of activities taken to improve your website's performance in organic search results. Simply put, the goal of SEO is to get your website to rank at the #1 position on search engines such as Google, Bing, Yahoo and, failing that, to at least make it to the first page of search results. Good SEO can literally transform the way customers engage with your website, bring in new business and can have a remarkable impact on your business's bottom line. And in an increasingly competitive world where businesses must adopt every technique in their toolbox to attract attention from prospective customers, build their brand and reinstate customer loyalty, this visibility can make all the difference to how well your brand performs in the digital space.

Today, SEO has been around for long enough for most business owners and marketing professionals to recognize its significance in driving website traffic. However, what a good majority of these businesses fail to recognize is that SEO isn't just another chore that you can eventually get around to. Rather, it is an ongoing process that should ideally begin right when you build your website.

  • 80 Of your website's traffic is driven by Google.
  • 7 Of your website's visitors are routed by Bing.
  • 6 Of your website audience found you on Yahoo.

** the other 7% of traffic is contributed by other search engines, including Baidu, Ask, AOL and Excite.

Trust the professionals

The trouble with SEO is that search engines frequently change the algorithms that determine where a website ranks in search results. And more often than not, these changes are hard to keep up with. This is why your website needs that professional touch with qualified SEO providers that know just what it takes to consistently keep driving relevant traffic to your website. For you, this means that a larger number of people visit your website more frequently to access products and services that are relevant to their tastes and interests.

In recent times, search engines have been actively seeking out not only those websites that have the right density of keywords, but also those that offer the best user experience - in terms of mobile-friendly design, positive user behaviors, and well-chosen and integrated graphics and videos. This requires an integrated professional approach, which places equal emphasis on SEO as it does to user experience. A top-tier agency like Notion Technologies can help you to achieve this goal.

Does SEO really work?

A 2014 study by Conductor that examined over 310 million visits to 30 different websites found that 64 percent of all referral traffic came from organic searches. By improving your website's search engine performance, you can effectively boost these numbers to generate a valuable customer base. Another study by the Search Engine Journal also found that SEO leads have a 14.6 percent close rate, while leads generated from outbound marketing strategies only had a 1.7 percent close. The State of Board Inbound Marketing Report also found that SEO was the primary source of leads for B2B and B2C firms as well as non-profit companies. And if that data doesn't have you convinced, consider this - Google claims that 50 percent of consumers who perform a search for a particular brand or product on a mobile device end up visiting a store that retails these products or services on the very same day. Eighteen percent of searchers also made a purchase.

That's not all: SEO doesn't just help you attract new customers but it also helps you to keep those you've already attracted, by building more credibility for your brand. Websites that feature on the second or third page of search results receive much lesser visibility, which leads customers to assume that these companies and their products aren't as qualitative or popular as their counterparts that make it to the very first page. This is worrisome for you, as a business owner or marketing manager, since your primary target is to stay relevant, to keep building and strengthening your customer base and loyalty, and to keep your customers coming back for more.

Great SEO can boost your business with

  • Better performance in organic online searches
  • Higher chances of generating qualitative leads that convert
  • More traffic to your online and brick-and-mortar stores
  • Stronger brand credibility
  • Greater brand loyalty and hence, more repeat customers
  • Higher sales
  • More visibility for your campaigns
  • Enhanced customer experience

We have helped hundreds of companies to grow their revenues online

When nothing but the best will do

Notion Technologies works behind the scenes to understand your brand, and to thus determine the right approach that will attract the customers actively seeking the products and services that are offered by your company. Our comprehensive SEO packages are affordable and can be easily tailored to meet the needs of a wide range of organizations - from startups and small businesses to larger brands and companies. Our SEO services are guaranteed to help you to scale the search results pages, generate more inbound clicks, drive more traffic to your products and services and hence optimize your online presence.

So, whether you're looking to gain more visibility in Pune, generate a Pan-India presence or gain the attention of a diverse (but streamlined) global audience, you can trust Notion Technologies to deliver.

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